Facebook

Yesterday was the second Utah Facebook Developer Garage and we had a decent turnout. We talked about a couple new features of the Facebook API, Mobile capabilities and the new Invitation screen.

I want to thank Tim Stay of Know More Media for letting us use his conference room at the last minute. We had munchies, discussed the viability of Facebook and Social network applications, and future Garage events. I think fun was had by all.

I posted a couple of pics on the Facebook group, but I also posted them here for those not a member of Facebook.

Also, thanks to Jess Stay for making sure this whole thing happened.

This is a very exciting addition to the Facebook developer platform. One major application I’m writing will definitely take advantage of these new features, specifically SMS. I use Facebook via my mobile device most of the time. I’m exciting this new addition to the API will bring richer applications to market.

Reading more about the SMS feature of the API it seems there is a throttle on the number of messages that can be sent out. That makes sense seeing how there is a cost to send out messages. However, I can also see this is as a drawback if you are writing an application and need to send out notifications each time an action occurs.

There seems to be 3 main parts of the SMS API.

1. User opt-in
2. Design features
3. User opt-out

One really cool option is a user can interact with an application via SMS. I assume this means I can send commands back to an application and have it perform some type of function. It will remain to be seen if this can be a feature that is usable or not.

The next part of the API is access to the profile and canvas areas. This gives mobile developers the ability to make mobile applications act more like the full web based version. And if I’m not mistaken, you can write one application that can be used via the web or on a mobile device. That is very cool.

As a budding Facebook application developer I hope to take advantage of these features. I hope there is more to come regarding the mobile API.

Link to the Facebook Platform for Mobile.

Facebook is fast becoming a platform that Micro ISV’s can make a serious amount of money writing and selling applications. Facebook has an established developer program and the API is well documented. This openness makes it very easy for developers to write applications and get it into the hands of Facebook users quickly.

The Facebook phenomenon is unique because it has a very tight nit group of users. When one user recommends an application, group or event, its pretty likely anyone connected with that user will follow. That’s the power of Social Networks. A budding entrepreneur may find it easy to enter this market and build a brand leading to bigger and better projects.

The rumor mill is spinning this morning surrounding the private sale of a very successful Facebook application called LDS App. Here is what the author, Jesse Stay, says about the application:

Are you a Mormon? Proudly display your beliefs with this Facebook application! The “LDS” application adds a random scripture verse to your profile, selected from the 4 standard works of The Church of Jesus Christ of Latter-Day Saints. This verse also links back to http://scriptures.lds.org so visitors to your profile can see the context of the scriptures you are sharing.

My sources, who shall remain nameless, but reliable, indicated that More Good Foundation, a Utah Non-Profit whose mission states “The More Good Foundation helps persons of all faiths find accurate information about the Mormon Church on the Internet.”, appears to be the purchaser. Of course there’s no comment from the organization.

My unnamed sources also speculated the price to be somewhere near $2 a user. Apparently there are around 13,000 users who have the application installed. That’s a big audience, and at two dollars a user its a pretty good chunk of change. Again, not verified by the author, but I feel very confident in the rumors I’ve heard.

Regardless of the terms or the buyer, the point I’m really trying to make here is Facebook does have a strong platform and a consumer base willing to pay for quality applications. I wish Jesse the best of luck in further development of this product and others.

Here is a link to Jesse’s original announcement regarding the LDS App.

Jesse Stay asked if he was the only Facebook developer in Utah. And one of the comments he got on his blog asked “why is that important?” The statement was framed around the notion that anyone anywhere can develop applications, why is geographical locations important.

From my perspective its mostly for support and networking. When I am looking to refer work to someone I naturally look to my close local associates first. It’s just natural. If no one there can help then I look to my extended network. I’ve just always done this. I hope my network in return does that for me.

But after having a short conversation with Jesse about writing Facebook application it appears the number of people actually doing it is small. Sure there are a lot of applications available on Facebook, but honestly, there are a lot of duplicate “I can do better” applications.

So yeah Jesse, I live Utah and I develop Facebook applications.

If you’re looking for someone to write an application that integrates with Facebook, you can contact me here.

If you’re a SplashCast and Facebook user *bling* you’re in the money. By adding the SplashCast application to your profile, you can build media content right in Facebook using video, audio and images. Check it out.